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About Stan

Stan Alves O.A.M.

AFL coach, elite athlete, media personality entrepreneur and successful businessman, Stan Alves is one of those rare individuals whose multifaceted ability has taken him from the elite sporting arena, into that of business management, back to sport and once more to the business world.


AFL player

Stan played 283 games with Melbourne and north Melbourne football clubs and has been awarded AFL life membership.

He captained Melbourne 1973 to 1976, won club best and fairest on two occasions, is a Melbourne football club hall of fame inductee, was state representative, and was runner up for the AFL's top players award, the Brownlow medal.

He was a member of the north Melbourne 1977 premiership team.


In 1994, Stan was appointed coach of the St. Kilda football club in the Australian football league.

The previous season they had finished 12th out of 15 sides in the competition and it was felt that apart from five very good players, they were not up to the required standard.

5 years and 130 games later:

At the end of 1998, when Stan left St. Kilda football club, he had taken them to two final series, won an Ansett cup pre-season competition premiership ( their first of any kind for 30 years) got them to their first grand final appearance in 26 years and guided them to where they were respected for their on field performance.

For his own part Stan became St. Kilda’s second longest serving coach and was rewarded with 1997 coach of the all Australian team and 1997 AFL coach of the year.


Outside the football arena, Stan has extensive experience in the areas of business management, development and communication.

This experience has included:

Company director of a financial planning firm that employed up to 40 investment advisors

Manager of training and development I.O.O.F. financial group

General manager sales and financial planning I.O.O.F. group

Motivational speaker - business sport education & life

Personal and performance development coach and mentor for corporate organisations and sporting bodies


President Australian Football Coaches Association

Coaching Ambassador Australian Football League

Australia Day Ambassador

Patron - Christie Centre for the Disabled

Patron - Bayside Youth Mentoring Programme

Patron - Barwon Paediatric Bereavement Programme

Patron - Menzies Inc.

In 2008 he was awarded 'the medal of the order of Australia' ( O.A.M ) for service to Australian rules football as player, coach and commentator, and to the community as a supporter of charitable organisations.

A truly gifted coach, motivator and communicator, he is dedicated to passing on his knowledge and experiences to others for them to be successful in their chosen fields of business, sport, education and more importantly, life.


Contact Details


Media Enquiries

Mailing Address:
GPO Box 1429
Melbourne. 3001
VIC. Australia

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